Digital growth
Search Engine Optimization (SEO)
Explore how websites can be made easier to discover and use through search. Learn the foundations of keyword research, helpful content, technical health, and responsible performance measurement.
What you’ll explore
Explore how websites can be made easier to discover and use through search. Learn the foundations of keyword research, helpful content, technical health, and responsible performance measurement.
- Understand how search engines discover and index content
- Plan useful, audience-focused pages
- Measure search performance and identify improvements
Course contents
Open a topic to explore the concepts covered in this learning path.
Search and keyword foundations
Understand how people search and how pages become discoverable.
- Search crawling, indexing, and results
- Search intent and keyword research
- Site structure and internal links
On-page and technical SEO
Explore the content and technical signals that support a healthy website.
- Page titles, headings, and metadata
- Mobile usability, speed, and crawlability
- Structured content and canonical concepts
Content and measurement
Build a cycle of helpful content and evidence-based improvements.
- Useful content planning and quality
- Analytics and search performance measures
- Audits, prioritization, and ongoing optimization
Interested in this course?
Contact our team to discuss the course topics and find out more.